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Modeling/Analytics

Application:Global Propensity to Buy Behavior ModelsPersona:CIO, CDO, VP Analytics, Director of MICustomer:Fortune 100 Global Hi Tech Company
Customer Situation:Our client was building a Big Data repository with Hadoop platform. They struggled with Propensity to Buy/Upsell existing global customers to cloud services. They needed to match 3rd party data to their customer data. Their goal was to perform analytics to prove the power of 3rd party data in predictive model.Solution:Profound mapped 70% of customer records to a domain and appended Digital Business Intelligence to 65% of customer database. We also provided 3 years of DBI historical data as well as current snapshot data that was used for analytical modeling. Cloud Transform and Velocity Scores were also appended to their customer file.Results:Profound data ranked #2 in predictive power, second only to client bookings data. Profound data was also the only 3rd party data source that provided this predictive power to client models in order to identify high-value look-a-like prospects.