SELECT APPLICATION:
Digital Transformation
Application:Web Lead GenerationPersona:Sales Ops Manager, Digital Marketing Manager, Digital ABM teams (Account Based Marketing)Customer:Global Fortune 2000 Company
Customer Situation:Customer required insight on web visitors from a unique client web app where the only information on the visitor is email address and country. Customer needs to identify web visitors as key prospects, customers, partners or competitors to ensure proper follow up and sales routing. Required a fast and efficient way to drive insight on web traffic without changing web form itself or impact user experience.Solution:Client sends a monthly file to Profound with Email Address/Country. This can be automated with API if required. Profound appends company identity, address and DUNS#. Over 1 million records processed to-date.Results:Profound delivers a 50% match rate on client’s global input records allowing the client to identify customers and prospects from previously unknown visitors. This has significantly improved sales and customer engagements.
Application:Financial Services / SMB targetingPersona:VP Marketing, VP Analytics, SVP Lead GenCustomer:Global Financial Services
Customer Situation:Client has established customers in 25 counties outside of North America. There was difficulty in identifying reliable traditional firmographic data for segmentation, and new customer acquisition and campaign management in the SMB space. Payment history was not available or incomplete. Client needed to find data attributes to act as proxy where traditional data sources unavailable to support applying credit limits.Solution:Profound delivered a comprehensive database of all domains with DBI appended in each of the 25 countries identified. The client found significant value in building their scoring models by leveraging a number of DBI attributes. These included Unique Email User Count, DBI Density Score, Number of Devices, Network Growth, Number Links and Website Traffic, DomainRank™, Server Propensity Score, External/Backlinks, and domain date as proxies for firmographic data.Results:The client uncovered new SMB prospects that were previously unavailable. The data was primarily used for strategy and lead generation campaigns in the SMB space. In addition, new technographic insight assisted the client in assigning credit limits.