use cases
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Data Validation

Application:Web Portal RegistrationPersona:IT Lead Digital PlatformCustomer:Fortune 100 Global High Tech Company
Customer Situation:Our client had a high-volume web portal form being filled out by customers, partners and prospects. They needed to build a seamless application to ensure each web form email address was not a Free ISP domain. The customer experience for form entry required little friction and had to be fast and secure.Solution:Profound’s DBI data has a Domain Classification field that identifies Free ISP domains (over globally 33K identified). Using our transactional API, our client was able to identify a prospect’s Free ISP email in milliseconds, triggering a request for a new email in the form entry process. This fast response met client requirements and secured the positive customer experience the client required.Results:A simple API integration to their website resulted in fast and secure response times. This met the client’s need to ensure portal web forms have a business, not Free ISP email. The client experienced a 25% increase in better-qualified web applications for proper internal routing and follow-up.
Application:Big Data & Lead Generation Persona:VP of Marketing/Strategy/AnalyticsCustomer:IT Distribution Company
Customer Situation:Client was building a Big Data repository with Hadoop platform. Their philosophy was that more data is better to see what is predictive. They struggled with building accurate IT models for targeting purposes. They were also utilizing IT survey data and were unable to access data across majority of customer base and prospects. They needed to identify web visitors, the applications they were using or were interested in, and prioritize the leads for sales teams.Solution:Profound generated a custom quarterly database of 7MM records. Key attributes we focused on were the percentage of network growth and device counts, URL, web server and cloud provider counts and related historical data.Results:Client was able to integrate the new data with Hadoop and Lattice platforms for predictive modeling, lead generation and Big Data area. Client found that Profound data was the most predictive 3rd party data source after their own sales/customer data.
Application:New Partner Acquisition ModelsPersona:VP Partner Services, VP Market IntelligenceCustomer:IT Distribution Company
Customer Situation:Our client needed to understand the current digital footprint of existing global Partners. They struggled with building a model designed to identify new partner acquisitions and needed a 3rd party data source to match to partner records.Solution:Profound matched their global partner database to domains with a 93% high-confidence match rate. We then appended Digital Business Intelligence and 3 years of historical data to the file.Results:Client was able to gain insight on their existing partner database and identified 6 DBI attributes critical to new partner acquisition model. Allowed client to better understand performance of existing partners and attributes in identifying new partners.