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Database Marketing

Application:Unknown Web Visitor IdentificationPersona:CMO, CIO, VP Digital Marketing, IT director, Sales ops and Customer serviceCustomer:Global Fortune 100 Tech Company
Customer Situation:Our client had web traffic of 100MM+ IPs each month. Website traffic has a huge impact on Account Based Marketing Programs, Market Intelligence, Customer Service Routing, Partner and Customer identification and competitive company visits. Our client needed to understand what type of prospect was on the site so they could render differentiated content to visitors as well as block IP addresses of key competitors. Client had an IP log file from website visitors that needed to have intelligence to drive customer success.Solution:Profound created a Batch and Transactional API key for client. We mapped millions of IPs to business domains and appended over 80 DBI attributes. This enabled the client to understand all web site visitors and the specific web pages they were reading.Results:Our fast and reliable API processed reverse IP look-ups on each website visitor. This allowed the client to create big data applications to understand web visitors for Account Based Marketing Campaigns, Market Intelligence, circumvent competitive visits and optimize customer service routing. Differentiated content was rendered to specific visitors. These increased match rates improved results.