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Digital Transformation

Digital Transformation

For hundreds of years, business data centered on profiling tangible assets at physical locations. This worked well for the Industrial Age. Today, in the Information Age, it is crucial to understand more than a company’s physical infrastructure, but to gain intelligence on their digital ecosystem. Storefronts have been replaced by eCommerce applications, automation continues to replace repetitive work, and businesses increasingly rely on their digital vendor stack to stay competitive.

To meet this transforming business reality, Profound heralds a new suite of capabilities and global data assets to prepare business databases for digital data.

Domain Append is Profound’s industry leading Entity Domain Resolution service that accurately and comprehensively maps domain to your B2B records (company name and address). With each Domain matched to your database, a unique validation and scoring process is included to transparently validate the match. Once you have Domain properly covered in your B2B database, you are now prepared for further digital enrichment including the following Profound capabilities:

  • IP Analytics - map incoming web visitor’s IP addresses to Domain.
  • DBI - Digital Business Intelligence profiles: Gain tremendous insight into the Digital Ecosystem of your B2B records.
  • Domain Clustering - Link branded, subsidiary, and child domains to the parent Domain. e.g bing.com, hotmail.com, and live.com are all “Clustered” to microsoft.com

For a deeper discussion on the Domain, the key to the digital kingdom, please see “The Domain is the Key”.

To get started with Domain Append, contact us.


Data Validation

Data Validation

Maintaining data accuracy is not just a nice to have, but a critical necessity. Profound offers several tools to maintain the accuracy of digital data assets.

Domain AppendConfirms that your B2B record was published on the target domain and to what degree, which maintains integrity of firmographics.

MX-CheckValidates B2B Email deliverability

IP AnalyticsValidates assignment of IP addresses to their respective organization

Domain ClusteringLinks multiple domains to a single organization which helps maintain digital linkage and Master Data Management.


Database Marketing

Database Marketing

Profound’s process collects over 333 technographic signals which can be used as filters to identify key marketable segments. Segments include: Cloud providers, hardware and software installed, network growth statistics, email service providers, SaaS providers, and several more.


Lead & Customer Prioritization

Lead & Customer Prioritization

When assigning leads to groups, you want the best leads going to your salespeople who can make the most appropriate offer, and lower value leads going to your automated systems. Profound provides very granular information about your customer and prospect install base that can be strategically leveraged.


Competitive Intelligence

Competitive Intelligence

Rules factoring in specific technographic and firmographic signals can be used for lead routing. Additionally, you can look at market share coverage and competitive penetration on key accounts to determine actionable steps to retain customers.


Modeling/Analytics

Modeling/Analytics

Profound’s DBI database leverages machine to machine interrogation at Internet scale. Over 310 million domains with 333 unique attributes are collected dynamically from the source of truth itself: the company’s network. This includes subdomains, DNS settings, backlinks, website content and technographics. We have created several models as a starting point including: Cloud_Monthly_Spend, DomainRank™, Server Propensity to buy, Cloud Transformation Journey score, and others. DBI contains hard empirical data, not soft modeled data. In addition to the dynamic process that can be run at any requested cadence, we have collected up to eight years of historical data.


Risk & Compliance

Risk & Compliance

As more and more transactions move online, there is a requirement to understand the level of network security of your customers, prospects, vendors, and partners.

To meet this need, Cyber Signals provides the key technographic ingredients to better understand the security of the network. Cyber Signals casts a very wide net. Every single domain on the Internet has a Cyber Signal profile dynamically generated. Cyber Signals can integrate into your scores and models, or leverage Profound’s Cyber Security score as a starting point for basic but comprehensive decisioning.