DBI: Digital Business Intelligence
Global Technographic Enrichment

Profound’s DBI process is a real-time, dynamic machine-to-machine process that is not reliant on processing output from a static database. With the ability to collect, store and refresh data on a dynamic cadence you require, DBI can build and update profiles on demand, ensuring the most up-to-date information based on the triggers you want monitored and the frequency of updates that you require.

DBI enhances any pre-existing data set with rich technographics and custom scores by analyzing a network’s footprint. DBI can also generate granular ’ideal client profiles’ from white space on a global basis, enabling you to identify and target organizations that are poised for growth. Because it’s empirically built, Profound’s DBI is suited for model building, trend analysis and campaign targeting, and the data can be tracked back for up to 8 years.


BENEFITS
  • Identify and prioritize companies based on the growth of their digital footprint.
  • Monitor a company’s public network activity to better identify marketing and sales opportunities
  • Drive more robust segmentation with specific data points to create an ideal prospect or client profile
  • Harden models based on empirical technographic signals with years of history
  • Track technographic trends to support investment opportunities and risk assessment
  • Track cloud migration including hybrid and native cloud deployments.
FEATURES
  • 9.2 billion unique URLs
  • 12 billion unique subdomains and hostnames
  • 3.4 billion routable IP addresses with reverse IP details
  • We have seen over 300+ million domains of which 261 million are currently active
  • 90+ million domains operated by business or organizational entities
  • 333 technographic attributes on each domain
  • Up to 8 years of history
HOW IT WORKS
Input:

Enrich your B2B database with DBI’s technographic profiles. You can also determine the target audience based on geo, installed technologies and firmographics to support the use-case challenges you are looking to solve.

Output:

Profound will create a custom DBI deliverable that can include up to 333 technographic data attributes and scores.


DBI SampleSelections of DBI attributes from Q3 2021
DBI Countries

* The US has millions more domains than businesses because many domains are registered and reserved, but not active. We can filter domains by those that are mapped to a business if requested.

** Many domains cannot be mapped reliably to a country code.