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The Domain is the Key

Overview: The Domain is no longer just a nice to have attribute for a B2B record. It’s a must have. Profound asserts that the domain has emerged as the single most important B2B attribute. Because the domain is not just an attribute. It’s a primary key. It’s the key to the digital kingdom.

This document references Profound’s solution to comprehensively and accurately map domain to business records, but the purpose here is not to promote our solution, but to convey the value of mapping domain to your B2B profiles enterprise wide.

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Data Collection Review
Profound is a leading technographic data provider that has developed a global comprehensive and consistent process to empirically collect an in-depth census of the Internet up to twice monthly or at a cadence requested by clients. This insight includes more than 333 public-facing attributes attached to a domain that Profound refers to as Digital Business Intelligence (DBI). DBI represents technographic data on the digital infrastructure of a company’s public facing network that includes XaaS providers, web analytics, unique devices, cyber security and network growth signals to name a few attributes. Historical data is available for up to 8 years. No data is collected from behind a company’s firewall. Each data asset packaged for license is vetted and assured to result from publicly available (but difficult to find) information.
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B2B Email Domain Verification

Overview: In the B2B space, companies frequently need to know specifically which businesses are signing up for events, registering for products or services, downloading white papers, among many other interactions. There are numerous studies that show that lengthy web forms often go unfilled.

Often the email address alone is all that is required to correctly identify the business. But free email providers, ISPs that provide email addresses to their subscribers and the dreaded disposable email services throw a wrench into this scenario. Compelling your web form visitors to provide their bona fide workplace email address will solve this problem. Profound Networks’ B2B Email Verification API does just that.

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The Domain Append Match Score

The match score isn’t a measure of confidence in the result, but a quantitative measure revealing how much of the input was found on the domain.

The score strongly depends on how much company data the owner decides to publish on the website in the first place, and on how reliable the input record is. While a high score is indicative of a confident match, a valid match can also have a low score for a variety of legitimate reasons.

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DomainRank™
A Stable and Open Method for Ranking Domains
Researchers, advertisers, investors and an increasing number of professions are interested in making business decisions based on the relative rank of top websites. In response to this demand a handful of organizations offer top lists. Recent studies have shed light on the biases and possible manipulations by adversaries. In this paper we propose DomainRank, a well-founded and reproducible method for measuring and ranking domains, and we analyze its pros and cons compared to other top lists. The major differences lies in data gathering performed by rendering the Web, and in the ranking algorithm based on a modified version of the formally well-founded PageRank algorithm. It also provides a score for each domain. We have been running the method for 4 years and obtained stable results with low volatility even for long tail domains.
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