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Competitive Intelligence

Application:White Space Sales TargetingPersona:CDO, CAO, VP Sales. CMO, Demand Gen, Business IntelligenceCustomer:Global Fortune 100 Hi-Tech Company
Customer Situation:Client needed to define white space opportunities for their cloud software products for all companies in Germany, UK and France that were using AWS or Azure Cloud applicationsSolution:Profound created, with empirical evidence, company profiles that had the presence of AWS and/or Azure Cloud identified on their public facing network.Results:Client was able to identify existing customers from the dataset to suppress from the white space campaign by using the domain as the key identifier. They were able to launch targeted campaigns to key prospects that better-positioned their solutions against AWS and Azure to achieve higher response rates. They also developed knowledge-based campaigns to differentiate their solution in the marketplace.
Application:Competitive Sales CampaignsPersona:SVP Sales, CMO, CDO, Competitive Intelligence, Marketing Services/Lead GenCustomer:Global Fortune 100 Hi-Tech Company
Customer Situation:Client needed to find all companies in North America that were using Citrix to develop a competitive sales campaign. They needed market intelligence to understand competitive install base to define a sales and coverage strategy.Solution:Profound created, with empirical evidence, a master database of companies using Citrix along with a snapshot of their current digital footprint. We also appended contact data to the list for sales campaign execution with a 3rd party partner.Results:With an enriched competitive database and improved sales coverage strategy, the client launched targeted campaigns that resulted in greater than expected sales lead conversion rates.
Application:Telecom Targeted CampaignPersona:SVP Sales, CMO, CDO, Competitive Intelligence, Marketing Services/Lead GenCustomer:Global Telecom Company
Customer Situation:Our client needed to identify all companies with an ecommerce enabled website. They required market intelligence to understand the full market and white space segmentation.Solution:Profound created a master database of companies with ecommerce enabled websites. We appended website traffic scores and ranking intelligence for detailed segmentation to meet client requirements for analysis.Results:Client was able to identify existing customer and white space opportunities that met their criteria. This improved their targeted campaign strategy and results.