Digital Entity Resolution (DER)
Digital Entity Resolution

Introducing Digital Entity Resolution (DER) by Profound: Bridge the gap between the physical location of a business and its online presence. Unlock a wealth of value and numerous use cases by linking the domain to the physical entity, resulting in improved matching, data enrichment, risk analysis, compliance, and more.


BENEFITS
  • DER improves data matching accuracy by linking physical locations to online domains.
  • Enhance the B2B database with valuable attributes by mapping domains to business records.
  • Identify and analyze cyber risks more effectively with DER’s expanded attack surface insights.
  • Ensure compliance and prevent fraud by accurately resolving digital fingerprints to their respective entities.
  • Gain a competitive edge by analyzing competitors’ digital assets and online presence.
  • Simplify data management and reduce duplication with accurate entity resolution using DER.
  • Identify white space opportunities by identifying domains with similar digital profiles to your customer’s digital profiles.
  • Stay updated with real-time monitoring of published address and firmographic changes on websites.
  • Detect mergers, acquisitions, and name changes faster with DER’s enhanced domain redirection and published location detection capabilities.
  • Drive digital transformation with a more comprehensive view of digital assets and improved decision-making.
FEATURES
  • Domain Append: Appends the accurate primary domain (website) to input records, improving match rates and confidence.
  • Match Flags: Provides indicators of matched input data elements on target websites, ensuring reliable domain matches.
  • Domain Grades: Classifies domains into various categories for easy monitoring and quality assessment.
  • Ultimate_Domain Library®: Maps children domains to their parent or “Ultimate Domain,” enabling more comprehensive views of digital assets.
  • Customizable Domain Acceptance Rules: Allows customization of domain selection rules based on specific use cases.
  • DBI Enrichment: Adds insights such as DomainRank™ scores and DBI Density to assess domain visibility and importance.
  • Redirect Details: Tracks and maintains data on redirects, aiding in identifying changes in ownership or company names and domains.
  • Gold Domain Details: Provides quality control by allowing users to input their own domain for matching.
  • Real-Time Monitoring: Regularly monitors websites for changes in addresses and firmographics.
  • Enhanced M&A Detection: Identifies mergers, acquisitions, and name changes faster using Internet Infrastructure signals.

Domain AppendDomain GradesUltimate_Domain Library®